It’s no secret that we are entering the video age and that’s especially true for younger learners and workers. They expect to find all the answers that they need from video. And with good reason. Video is an incredible way to teach, inform and inspire but until VidVersity it’s potential hasn’t been fully leveraged.
- 1. Video boosts the effectiveness of trainingWhile traditional training tools such as lectures, documents, and PowerPoint presentations may appear to be effective at getting information across, comprehension tests show that much of that information is quickly forgotten. In contrast, video is a visually stimulating medium that boosts training content by upping viewer engagement and improving the learner’s ability to comprehend concepts and details and remember them longer. Numerous studies confirm that audiences retain information at much higher rates when they can both see and hear it. A recent Forrester report on training retention, where one minute of video content was found to be equal to about 1.8 million written words.
- 2. Video provides consistent trainingA major challenge for lies in making sure that trainings deliver a consistent learning experience to all learners. Video allows educators to deliver a portable and consistent training and learning experience to all learners – an experience that does not depend upon the qualifications of the person conducting the education.
- 3. Video facilitates on-demand trainingAttending at specific places at specific times for education is becoming harder. By recording training sessions on video and posting those videos online, educators enable everyone within the organisation to access applicable trainings and watch them on demand, at a time when they are less distracted and can be more fully engaged.
- 4. Video enables microlearningAttention spans are shrinking. Millennials, who will make up 75 percent of the workforce by 2025, have an average attention span of only 90 seconds. Instead of using lengthy videos, VidVersity enables content to be delivered in small and very specific video “bursts” to provide an effective learner experience that targets specific and measurable learning objectives.
- 5. Video is easier to produce than beforeVideos are easier to produce and deliver than ever and we also have a range of resources to show you how to create great learning videos.
- 6. It’s leveraging what educators have always donePerhaps above all, video captures what educators have always done and what they do best. Using their voices, their actions and their emotions: not creating eLearning materials, slides and animations. That’s why video is so critical to putting the educators back in control.